Dealer Principal Paul De Araugo has been in the Toyota family since the age of 19 when he started his career as a Sales Cadet at a dealership in Melbourne going on to become Sales Manager at this dealership. In 1986 Paul together with his wife Sue and their first child Kate returned to Bendigo and he became Sales Manager at Bendigo Toyota.
In 1993 Paul owned his own car yard in Kangaroo Flat under the name of Central Victorian Car Sales where he spent 7 years in the used car market.
In June 2001 Bendigo Toyota was for sale and Paul together with his business partner Ian Castles who had been his business advisor and accountant whilst owing Central Victorian Car Sales seized the opportunity and purchased the dealership from Jim Vernon.
Bendigo Toyota is Central Victoria’s largest Toyota dealership and has a huge selection of new Toyota vehicles as well as a comprehensive range of quality Used vehicles.
Our showroom has first class facilities you won’t find anywhere else; we have a state of the art workshop and a comprehensive parts and accessories department on site.
Our customer lounge offers comfort and style, an internet cafe, a widescreen TV and a children’s play area.
The dealership was built by local tradesman as at Bendigo Toyota we choose to support the local industry in everything we do and are proud of the fact that we kept it local.
We take great pride in ensuring the needs of our customers are fully satisfied whilst providing the highest standards of service and after sales support it’s all part of the WOW Factor so whatever you motoring needs we are sure to be able to help.
What is the WOW Factor?
The Little 1%ers
The WOW Factor is the sale from start to finish and beyond, the little 1%ers. Doing little things that are not expected and building a strong future between the customer and the dealership. Any dealership can sell a car but it is the service that you give after the sale that brings the customers back and makes them feel like a friend and not just a number
– Travis Holt, Sales Manager
Going that extra mile, not only for our customers, but for our local community. We want all our guests to feel completely satisfied and comfortable when visiting the Dealership for the first time, and every visit after that. It's our aim that guests feel part of the Bendigo Toyota family and have pride knowing that their purchases help us put back into the local Community that supports us.
– Gabrielle Richards, Marketing Manager
It's customers like Ron Hall who become like a family member to the whole dealership and genuinely feel comfortable enough to call in for a chat and a coffee with any of the staff. He loves showing of his Prado SX and talking to people about it's attributes and even cut his holiday short for us so that we could show a customer his vehicle
– Allyson Moore, New Vehicle Sales Consultant
The WOW Factor is the first impression. It can be the emotion/expression when a customer walks into the dealership, when a staff member meets them for the first time or when the customer sees that shiny new car displayed on the showroom floor. The WOW factor is incredibly important as the way a person feels can affect their decisions and judgements, therefore we set a very high standard and I quite often hear the customers say “WOW!"
– Lisa Norris, Service Advisor