Phil is the Digital Marketing Manager here at Bendigo Toyota, which means he is responsible for all online media and helps to spread Toyota’s value of Superior Quality to new and existing customers.

Phil joined Bendigo Toyota in December 2011, and the position allows him the freedom to be creative and to work in the online space. Phil has a love of all things social media and online marketing.

His favourite part of his job is interviewing customers who have enjoyed a fantastic experience from Bendigo Toyota – either from having their car serviced or in buying a new vehicle.

Also calling customers to tell them they have won $1,000 cash back is also great fun!

To Phil the Wow Factor is all about giving a damn, and going beyond what is expected as the “minimum amount of effort required.” It’s more than just showing up; it’s always raising the bar and then striving to go beyond that new level.

Phil’s favourite Toyota model is the Kluger for the family, but is anxiously awaiting the new 86 sports car which arrives mid-year. Until then the new model Prius is very enticing.

Phil’s family consists of wife, Bonny, and three kids – Sam (10), Ethan (8), and Audrey (6). Bonny works as an Occupational Therapist with young children and the three kids attend Spring Gully Primary School.

Phil enjoys going to the movies, and loves exercising with Bootcamp Bendigo – acknowledging that whilst it hurts a bit, it’s great to be losing weight, increasing his fitness level and making new friends. The most recent major life event was running over 14.38 kilometres in the Run for the Kids in April in 1 hour 37 minutes.