The WOW Factor is our staff, our products, our dealership and what our customer’s experience. An example of delivering the WOW factor would be when we went to retrieve a customer, his mate, his dogs and his ute from over the Queensland border when his vehicle had an issue which left him hundreds of kilometres from a Toyota dealer. – Leon Yeates, General Manager

The WOW Factor can’t be summarised into one word. It’s 'expectation' that all your needs will be met when you first walk into the dealership. It’s 'relaxation' when you feel comfortable with the person you are dealing with. It’s 'happiness' and 'peace of mind' when you walk out of the dealership knowing you have made the right choice. It’s 'excitement and anticipation' in picking up your vehicle. It’s the feeling of 'comfort and security' when you drive away knowing you will always be welcomed back to Bendigo Toyota for Sales, Service, Parts, Accessories or just to say 'hello'. – Jason Nickelson, Parts Interpreter

The WOW Factor means that we deliver service beyond customers expectations and we always do it with a smile on our faces. – Donna McCarroll, Service Manager

The WOW Factor means that we go that extra mile for the customer. It’s doing everything we possibly can so that the customer goes away feeling pleased and excited that they bought their car from us and experienced the Bendigo Toyota WOW factor. – Lynne Fraser, Registration Clerk

The WOW Factor is the sale from start to finish and beyond, the little 1%ers. Doing little things that are not expected and building a strong future between the customer and the dealership. Any dealership can sell a car but it is the service that you give after the sale that brings the customers back and makes them feel like a friend and not just a number – Chris Keen, Fleet Sales Manager

The WOW Factor is doing that little bit extra for the customer, the extra bit that is not expected, that's what keeps customers coming back – Michelle Cogo, New Vehicle Sales Consultant

Going that extra mile for our customers and making sure they are completely satisfied with our service both during and after the sale and making sure that if the customer has a problem at any stage that we not only fix it, but we fix it quickly and efficiently – Vanessa Berry, Accounts Payable

It's customers like Ron Hall who become like a family member to the whole dealership and genuinely feel comfortable enough to call in for a chat and a coffee with any of the staff. He loves showing of his Prado SX and talking to people about it's attributes and even cut his holiday short for us so that we could show a customer his vehicle – Allyson Moore, New Vehicle Sales Consultant

The WOW Factor for me is the dealership to which I come to spend my day and the people I get to work with, for our customers those people (Bendigo Toyota people) going the extra mile to exceed our customers expectations, it's the little 1%ers that make all the difference.  – Felicity White, Customer Relations Manager

The WOW Factor is the first impression. It can be the emotion/expression when a customer walks into the dealership, when a staff member meets them for the first time or when the customer sees that shiny new car displayed on the showroom floor. The WOW factor is incredibly important as the way a person feels can affect their decisions and judgements, therefore we set a very high standard and I quite often hear the customers say “WOW!" – Lisa Norris, Receptionist